Amazon takes Patanjali in International Market

Amazon takes Patanjali in International Market

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Amazon , The biggest ecommerce portal of the world, is going to sell Patanjali Ayurved in International Markets. Probably Patanjali Ayurved is India’s fastest growing FMCG Company.

According to reports, Amazon has already partnered with packaged foodmaker Amul, apparel firms FabIndia and Biba, Liberty Shoes, bathroom fittings firm Hindware, and ayurvedic product producer Organic India. Consequently, The Jeff Bezos-led company, Amazon  is now looking at Baba Ramdev’s Patanjali Ayurveda.

India is one of its biggest market outside the United States. Therefore making Indian sellers international helps Amazon build a deeper relationship with brands in India. Patanjali products will be sold in  9 countries across all over the world.

Patanjali Products will be sold at International Level

As per reports, Amazon is looking to sell Patanjali products in nine countries, including the US, the UK and Japan, which together account for 300 million shoppers on the company’s site.

As a result, Brand awareness of Amazon in India will increase automatically. Amazon is going to target those customers who are eager on trying out an Indian Brand.

Gopal Pillai, head of seller services at Amazon India said, “We are in talks with the top 100 Indian brands. We can’t comment on the specific partnership (with Patanjali).”

The deal, if finalised, will be a big boost for Patanjali, which is already giving tough competition to fast-moving consumer goods majors like Dabur. Patanjali Products Will be Sold in 9 Countries. It is a classic strategic move by two brands

amazon-takes-patanjali-in-international-market

Amazon to sell Amul Products in International Market

In addition to this, Gopal has also admitted their Amul plan, as he said, “We are happy to announce an online exclusive partnership with Amul, the iconic and most loved dairy brand in India, giving Amul the access to new age digital shoppers. We are taking the brand to the doorstep (of consumers) across the country (US)”

For Amazon, it maybe help it in its fight against Flipkart, India’s largest e-tailer. Amazon has been engaged in a turf war with Flipkart for the top position in the Indian e-commerce market.

On Wednesday, Amazon joined hands with Amul India. Finally one of India’s oldest and largest cooperatives.

By using iconic Indian brands like Amul and Patanjali, Amazon wants to attract newer audience. While Amazon also wants to diversify their customer base.  Amazon already has 18,000 sellers and 25 million products from India on its platform.

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